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Photographer Spotlight

Photographer Spotlight: Kristina Varaksina

We are so excited to welcome the wonderfully talented Kristina Varaksina to the Blog! Take a moment to learn more about her beautiful and evocative photography, and be sure to visit her website Kristina Varaksina Photography. Thank you so much Kristina for taking the time to share your work with us today!Where did your inspiration for photography begin?
Inspiration for my pictures comes from many different kind of sources. I can be watching a film or reading a book, and something in it would make me think of a photograph. It’s not necessarily a direct interpretation of what I saw or read, but it it triggers something in me, something that maybe has been in the back of my mind for a while. I get my ideas from life around me, when I talk to people or see someone. Something I see makes me think of a certain subject and then I start thinking of how to visualize it.How would you describe your photography style?
I would describe my approach to photography as emotional portraiture. I like taking my subjects out of an ordinary world and show their emotions that come out in a set up reality, or a situation.Did you study photography in school or are you self taught?
I went to Academy of Art University to get my MFA degree in photography. I believe in a school environment to help a young artist grow and find themself, but it doesn’t really matter what kind of art school it is.What brand/model camera do you shoot, and what is your favorite lens?
My camera is Canon 5D Mark III in combination with my absolute favorite lens Canon 85mm f/1.2.Do you have any tips for photographers on how to find the light?
Light is the god of photography, in my opinion. It depends on what and where you photograph, so I can’t really talk about light sources, but it can be straight on and flat, it can be hard and directional, or soft and diffused. As long as you are aware of what the light does to your subject and your image in general, you can use any source and and any position/direction of light. You can think what kind of mood the light types described above create, and then decide what tells a better story in application to your subject.What is your favorite subject to photograph?
People. Women of all ages, children and teenagers in particular. What is a good lesson you have learned this year in photography or in your business?
Best lesson I learned this year about photography business was to never forget how important social media is. I feel that today, about 98% of clients, customers, and people interested in your photography come from social media.If you could encourage a new photographer in one area, what would it be?
If I were to encourage a young photographer I’d suggest experimenting with mixing different media. Photo + illustration, photo + graphic design, photo + video, photo + painting, photo + 3D. And please don’t forget about collaborations!What do you love most about being a photographer?
Through my photography, I make realities that don’t exist. They look surreal, but still believable, so I can live through those moments I create in my pictures.Where do you see yourself in 5 years?
I want to see where my life takes me and what inspirations I’m going to get along the way. I will be absorbing the information, processing it and creating new art projects. blog_separatorAbout the Artist: Born and raised in Russia, Kristina Varaksina moved to the United States to get her MFA in Photography. Based in San Francisco, she splits her time between California and New York.

Kristina works in both, fine art and commercial photography fields. She has received multiple prestigious awards in photography, from such respected magazines and organizations as APA, PDN, Communication Arts, CMYK, Digital Photo Pro, Creatives Quarterly, and more. Her work is represented by galleries in San Francisco, Nashville, Germany, Paris. Coming from a painting and graphic design background Kristina pays a lot of attention to shot design, color and light. Through her photography Kristina shares her views on life. Like still shots from movies, her images show carefully constructed realities and aim to ignite the viewer’s imagination.

Visit Krisstina at her WEBSITE | FACEBOOK | TWITTER | INSTAGRAM |BEHANCE pages

Guest Contributor

A Strategy for Quality Leads for Photographers

by Guest Contributor Scott Wyden Kivowitz

There are many ways to go about increasing a business for photographers. You could do outbound marketing like creating drop cards to mail, or getting a booth at local events. Each of those methods is powerful and effective in their own right. But I am a web guy, so today I want to share a different type of effective method.

Inbound vs Outbound

Before I get into the strategy, you need to understand the difference between inbound and outbound marketing.

The descriptions here are not the official definitions, but rather my way of simplifying it for you.

  • Outbound: The act of outreach to perspective customers. Examples include mailers, phone calls and public events.
  • Inbound: The act of attracting perspective customers to you. Examples include blogging, having a website (yes it’s true) and social media.

The inbound marketing strategy you are going to learn about is a proven method of converting website visitors in quality leads (someone who has interest in your service) and eventually into paying customers. The important keyword in that last sentence is “quality” because any website can attract leads, but a quality lead has a much grater chance of converting into a customer.

In fact, you could even say that you should spend more time nurturing a quality lead rather than a general lead.

Quality Leads

To determine if a lead is quality vs. general, think about how they got in touch with you.

  • What actions did they take on your website?
  • Did they browse your portfolio first?
  • Did they read your blog content?
  • Did they land on your site and contact you within a minute?

The Strategy

By now you may be confused because I have yet to talk about the strategy.  So here is the point where I will tie the strategy into what you have already learned.

I am going to use portrait photographers as an example, but please keep in mind that the same strategy can and does work for other photography niches.

One of the best ways to attract quality leads on your photography website is to create a document, or guide, which is offered for free to site visitors.

This guide should describe everything that the lead needs to know to plan their session or event, but you also want to make sure it’s local. For example:

Title: New Jersey Family Portrait Guide

Contents:

  1. Outfit recommendations
  2. Venue recommendations
  3. Prop recommendations
  4. Stylist recommendations
  5. Florist recommendations

The list can go on, and as mentioned it would be specific to whatever your photography niche is.

If you’re a wedding photographer then it might be tux rentals, dress shops, etc.

Include your branding and photo examples. Think of it as a mini portfolio, so make sure it’s your best work.

So if you create a very informative PDF guide, offer it free on your website, and make it obvious that it’s available then you are likely to convert visitors into quality leads.

Go the extra mile and make a search engine optimized landing page for the free guide. Get it ranking in the top 3 (ideally 1st spot) on Google and you will see those quality leads pour in faster than you can Tweet “Thank you @scottwyden”.

Step It Up A Notch

There are 2 ways to step up this strategy to a whole new level of awesome.

  1. Partner with the local vendors that you are recommending. Tell them what you are doing and why. Explain it in details. Get them excited for the referrals. Then ask them to help promote it too. Why? Because each downloads helps you and it helps them. So it’s the obvious thing for those partners to do.
  2. Connect the leads list to an email marketing campaign. I personally prefer Mailchimp, but Aweber is also a great service. Set up an automated lead nurturing campaign with further education for those leads. Don’t sell yourself right away. Let them love the education for a bit before you throw the sales pitch at them. Get those leads asking you questions and get then get them to have a phone conversation. Then sell.

Gary Vaynerchuk says it well in “Jab, Jab, Jab, Right Hook” when he says to Give Give Give and then Ask.

Quality?

Remember earlier when I mentioned how to determine if a lead is quality or not? Here is the key to the puzzle on determining that.

Make sure that your sign up form has conversion tracking for Google Analytics.  That way you can simply log into Google Analytics when a lead arrives in your inbox, and trace that users entire list of actions that they performed on your website.

This is a manual process unless you are using CRM (customer relationship management) software that tracks it for you. If you are using WordPress then be sure to search the plugins directory for lead capturing software that also automatically tracks the data for you.

Remember that quality is the main keyword here.

Try it!

Now that I have detailed this strategy, in the simplest way I can, I would love to see you put it into action.  Set it up and let it roll, then come back here and comment with how it’s doing.

Thanks for reading and good luck!

blog_separatorAbout the Author: Scott Wyden Kivowitz is a photographer, blogger, author and educator. He is also the Community & Blog Wrangler at Photocrati, the WordPress development company creating products for photographers including the flagship Photocrati Theme and NextGEN Gallery plugin.

Visit Scott at his WEBSITE | INSTAGRAM | GOOGLE+ | FACEBOOK  pages

 

Photographer Spotlight

Photographer Spotlight: Ali Lauren

We are so excited to welcome the fabulously talented Ali Lauren to the Blog! Take a moment to learn more about her beautiful wedding photography, and be sure to visit her website Ali Lauren Photography. Thank you so much Ali for taking the time to share your work with us today!

Where did your inspiration for photography begin?
When I was young I sang for a competitive, travelling choir and I was fortunate enough to join them on many trips over the years. Because I was young and without a job to save spending money, my favorite souvenirs to bring home were my photographs. At the time I was working with an automatic point and shoot camera (barely one step up from a disposable), and while I didn’t have a very strong grasp of photography at that point in my life, I worked hard to document my trips in a manner that would preserve those adventures and memories.

How would you describe your photography style?
I was 18 years old when I started to get serious about photography and began to learn on a 1984 Pentax ME Super which was gifted to me.  After I developed my first roll of film I fell in love with the medium. Even though I’m shooting primarily digital today, I feel my style emulates the look and feel of film.

Did you study photography in school or are you self taught?
I enrolled in a few beginner photography classes where I learned to shoot in manual and with film. Since then, I’ve made it a point to shoot every single day, and attend workshops and photography conventions whenever possible.

What brand/model camera do you shoot, and what is your favorite lens?
My digital gear is all Nikon and I’m currently shooting with a Nikon Df on one hip and a D750 on the other.  All of my film gear is Pentax and my favorite film camera is definitely the Asahi Pentax 67. And, while I don’t use it as often as I wish I did, the Nikkor 85mm tilt-shift is my favorite lens, but you can’t go wrong with a nifty fifty!

Do you have any tips for photographers on how to find the light?
Sit and observe. Go on solo photo walks and take note of how the light is hitting the trees, grass, pavement etc. Watch for surfaces which act as natural reflects and those that suck up the light. The more time you spend simply observing light, the more quickly you’ll become better acquainted with one another.

What is your favorite subject to photograph?
I have a soft spot for red hair and freckles!

What is a good lesson you have learned this year in photography or in your business?
Over the years, the most important thing I learned is the power of ‘word of mouth’. Nearly all of my business stems from word of mouth referrals from past clients. I genuinely love and appreciate each and every client who comes my way and I do my best to ensure they all know it.

If you could encourage a new photographer in one area, what would it be?
Business! I know, this is the last thing a ‘creative’ wants to talk about, but it’s so important. The business side of things is something I struggle with, and from what I’ve heard, I’m not the only one. Everything from taxes and insurance to marketing and SEO can be overwhelming, but to build a successful business it’s imperative to learn these things (or hire it out). Over the last few years I’ve made it a point to learn all-things business related and continue to read as many articles and books as I can get my hands on!

What do you love most about being photographer?
I love that photography has allowed me to create a career unique to me and my strengths and weaknesses. I’m able to express myself creatively every single day and it’s wonderful.

Where do you see yourself in 5 years?
Hand-in-hand with my husband, exploring the world, taking photos and writing stories about our adventures. At least that’s where I’ll be in five years!

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About the Artist: I am an animal-loving, travel-addicted, tea-drinking, novel-reading, nerd.  I am wife to one of the most amazing and supportive men you will ever meet and proud mother to a handful of beautiful (but often smelly) fur-babies.  My savings are spent on vintage books, over-priced Starbucks drinks, Martha Stewart magazines, and the best chocolate I can get my hands on.  I love Edgar Allan Poe and Angela Lansbury a bit more than I should probably admit to and often turn to their work for comfort and inspiration.

Visit Ali at her WEBSITE | INSTAGRAM | FACEBOOK pages

Photographer Spotlight

Photographer Spotlight: Amie Pendle

We are so excited to welcome the amazingly talented Amie Pendle to the Blog! Take a moment to learn more about her beautiful natural light Lifestyle photography, and be sure to visit her website Amie Pendle Photography. Thank you so much Amie for taking the time to share your work with us today!

Where did your inspiration for photography begin?
I think my inspiration began like a lot of other photographers. The arrival of my first baby in 2005. I took photography in High School, but it was film. And the idea of being in a dark room, or rolling my own film in a black out closet gave me such anxiety! When DSLRs came out it sparked that inner flame again, minus the stress!

How would you describe your photography style?
I’ve honestly never been able to describe it. I feel like every session, every client provokes a new experience and brings new life into my images. I let my setting and subjects dictate what art is created.

Did you study photography in school or are you self taught?
I’m one hundred percent self taught! And super proud of it! I pushed myself to learn as much as possible, as fast as possible! There’s so much free information on the web! It’s just a matter of taking the time, soaking it in and applying it!

What brand/model camera do you shoot, and what is your favorite lens?
I shoot with a Cannon Mark II. I love it because I know it like the back of my hand! My favorite lens is by far the Sigma 50mm 1.4 ART. I’m a prime girl all the way!

Do you have any tips for photographers on how to find the light?
Finding light is easy,. Harnessing it and using it the right way can feel tricky, but you should never be scared of it! In midday I’ll use my polarizer. In the evenings, I’ll shoot straight into the setting sun! Indoors I place my subject in the best indirect lighting and adjust my settings on my camera to it.

What is your favorite subject to photograph?
Hands down Boudoir! I’ve developed a system and a style in my studio that I feel woman want. Is modest enough to not frighten their children in 35 years should they stumble across mom’s little black  book, yet makes them feel naturally beautiful and sexy!

What is a good lesson you have learned this year in photography or in your business?
That it’s okay to charge what you’re worth. I’ve heard it before. And figuring out my self worth has taken a long time. I always feel like I’m learning and I’d say, ” When every shot is a perfect shot, I’ll bump my price!” and that is SO not necessary!

If you could encourage a new photographer in one area, what would it be?
I tell my husband sometimes that I would never want my daughter to be a photographer. There’s heartbreak, stress, disappointments. But there is also so much appreciation, love and sometimes the photos you take are the only things families have left. What we do is important. Even if you do it as a hobbyist, take the time to really learn the fundamentals. Support other photographers when you can, and value yourself!

What do you love most about being a photographer?
Being able to express my creative side! Being able to take great photos of my family! And all the doors it’s opened for me!

Where do you see yourself in 5 years?
I am currently working on a new project called The Freelance Creatives. A website dedicated to encouraging & inspiring all woman with a creative soul. Cause in the end we may be photographers, but we’re also SO much more! Bakers, Mommies, fashionistas etc. In 5 years I see myself putting all I’ve ever learned from my camera back into a bigger and brighter career shooting for myself and teaching!

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About the Artist: Married mommy of two, Amie wakes up everyday, has about a hundred cups of coffee and starts working her never ending to-do list, mostly consisting of creative ideas and projects she’s found on Pinterest. She has a studio space on her property that has been customized to her liking where she enjoys photographing boudoir, maternity, children and babies. Always a big dreamer and never content sitting in one spot, happy to talk photography with anyone who will listen!

Visit Amy at her WEBSITE | FACEBOOK | INSTAGRAM pages

Photographer Spotlight

Photographer Spotlight: Lena Mirisola

We are so excited to welcome the amazingly talented Lena Mirisola to the Blog! Take a moment to learn more about her beautiful lifestyle and portrait photography, and be sure to visit her website at Lena Mirisola Photography. Thank you so much Lena for taking the time to share your work with us today!

Where did your inspiration for photography begin?
I took thousands of photos of my friends with a point and shoot. I started setting up shoots, experimenting, even faking sick from school when I got a new idea. Although they were truly terrible photos, my camera was on my hand at all times and it was truly beneficial.

How would you describe your photography style?
Authentic. Full of life. A little wild. Colorful!

Did you study photography in school or are you self taught?
Self taught – I’m technically at MassArt for photography right now, but I’m shooting B&W large format 4×5 and B&W medium format as well. All analog darkroom work – all my knowledge of photography and the commercial industry was developed years before I came to school. I also am fortunate enough to have an amazing mentor, Barbara Peacock, who has elevated me to places I could have never imagined.

What brand/model camera do you shoot, and what is your favorite lens?
CANON! I shoot with the 5D Mark III, and my favorite is definitely the 50mm f/1.2.

Do you have any tips for photographers on how to find the light?
See with your eyes first. Light is everywhere! Master backlighting, #harshlightdoneright, delicious flare… pick up your camera and photograph a subject from all different angles and all different types of light, adjust your settings through trial and error, and PRACTICE! The more you do it, the better you will be at looking at a place and knowing exactly where to put your model for the type of shot you’re going for.

What is your favorite subject to photograph?
People – young women especially.

What is a good lesson you have learned this year in photography or in your business?
Get gear insurance NOW. Right now. Reply to brides within 24 hours. Don’t hold back using smiley faces and exclamation points in emails… be yourself and be real, not just “businessey”. Experiment with different lighting. Be organized – calendars, reminders and to-do lists are your friends!

If you could encourage a new photographer in one area, what would it be?
Learning how to work with models to help them be natural in front of the camera and how to have FUN on a shoot!

What do you love most about being a photographer?
Everything. I can’t imagine life without my photography wired mind. Photographers see the world differently, no cliche intended – we have a deep love of light, and form, and beauty in hidden places. I just love being passionate about something so wonderful.

Where do you see yourself in 5 years?
Living in NYC or LA, as a freelance photographer shooting advertising campaigns, maybe doing some art directing at an agency, but definitely with a fantastically decorated apartment.

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About the Artist: With a precocious eye and a love for people & light, Lena Mirisola turned her passion into a wedding & portrait business at the ripe age of fifteen in 2010. Currently studying at Massachusetts College of Art & Design, her commercial client list includes The New York Times, The Boston Globe, AOL, Citibank, The New Yorker, Microsoft, and  more. For her personal body of work, she shoots 35mm color, black & white medium format & 4×5 large format, hand developing her film and printing analog in the darkroom. That is, of course, when she isn’t sipping tea in Chinatown.

Visit Lena at her WEBSITE | FACEBOOK | INSTAGRAM | TWITTER pages

Photographer Spotlight

Photographer Spotlight: Heather Ellis

We are so excited to welcome the amazingly talented Heather Ellis to the Blog! Take a moment to learn more about her amazing wedding photography, and be sure to visit her website Heather Ellis Photography. Thank you so much Heather for taking the time to share your work with us today!

Where did your inspiration for photography begin?
I have always loved photography. I was the kid who always carried around a camera and took pictures of everything. I have thousands of photos from my childhood, and looking back through those memories is one of my favorite things to do. Eventually I realized that I wanted to help others capture their memories too!

How would you describe your photography style?
My style is very classic and timeless. I like to use color and light in my images to help tell the story, and my goal is to capture the happiness and love that my clients are feeling.

Did you study photography in school or are you self taught?
I have my Bachelor of Science degree in Marketing, which has proven invaluable to me as I have started my own business. I have learned the photography aspect in classes taught by other photographers and through a lot of personal study and practice.

Do you shoot Canon or Nikon, and what is your favorite lens?
I shoot with a Canon 5D Mark III and my favorite lens is the Canon 135 f/2.

Do you have any tips for photographers on how to find the light?
Light can be used in so many different ways to enhance an image. You can get a dramatic effect by placing your subjects in full sun, or you can get more of a dreamy effect through back lighting. I personally tend to back light my subjects, and love to shoot early in the morning or in the evening to help soften the light my images and give that romantic glow. But because you can’t control the light, I have learned how to shoot at all times of the day, with and without flash. The biggest tip I can give is to use back lighting in the middle of the day. The sun is rarely directly overhead, so turn your subject so that their back is facing the sun. Even if it’s just slightly behind them, you will get even light on their face at most any time of day and avoid harsh under-eye shadows.

What is your favorite subject to photograph?
I love shooting couples and weddings, because the emotion they radiate is so genuine. It makes my job easy when two people look at each other and are madly in love.

What is a good lesson you have learned this year in photography or in your business?
This year I have finally let go and realized that I don’t have to take every client that comes my way. I don’t need to take sessions that I don’t love (such as newborns), and I can focus on only shooting the things that I am passionate about. It has allowed me to be more creative and enjoy my work again. It also helps me attract more of my ideal clients, since those are the sessions that I am putting out there. It has been a very freeing year!

If you could encourage a new photographer in one area, what would it be?
I believe that the most important aspect of photography is the business side of it. You can be the best photographer in the world, but if you don’t how to run a business successfully, you will fail. You need to take business classes, learn about taxes, register your business, get insurance, market yourself, and learn how to become profitable. It’s a lot of hard work, but if you have that business knowledge you will be well ahead of other photographers trying to break into the market.

What do you love most about being a photographer?
My very favorite thing about being a photographer is getting to meet so many wonderful people. My brides and grooms become my friends, and we spend most of our sessions laughing together and just having fun. I still keep in touch with all of my past clients and love all of the lasting friendships I have made.

Where do you see yourself in 5 years?
In 5 years I want to be doing the exact same thing I am doing now. As long as I get to continue being a mother, wife, and photographer, I will be happy!

blog_separatorAbout the Artist: Heather is a wedding and family photographer in Lehi, Utah. She is married with a five year old son, and she loves to spend time with her family. She has been a professional photographer for five years and has loved growing a successful business that also allows her to be home with her son. As a photographer, she strives to take classic, timeless images that capture the emotions of the moment. In her spare time, she loves to sing, play the piano, and watch too much TV!

Visit Heather at her WEBSITE | BLOG | FACEBOOK | PINTEREST | INSTAGRAM pages

Guest Contributor

Finding Your Creative Spark

by Guest Contributor Amy Cannon

“To practice any art, no matter how well or badly, is a way to make your soul grow. So do it.”~ Kurt Vonnegut.

If someone were to ask you right now what you’re passionate about what would you say? What do you draw inspiration from when it comes to your photography? WHAT inspires you to shoot and HOW you focus on that inspiration is so important, regardless of what it pays you or IF it even pays you at all. I think we can all agree that we didn’t start taking photographs to become rich.

For me, photography is a passion, a unique art form, not a platform to become wealthy.  I’ve always believed that if you do something because you believe in it and feel passionate about it, the rest will find its way to you. But every now and then, that passion gets put aside and you suddenly find yourself in a creative rut. This recently happened to me. I was burnt out and feeling incredibly uninspired. Does this ever happen to you? Maybe you’re feeling this exact same way and you don’t know how to fix it? If so, then it’s time to do something about it.  It’s time to think outside of the box, push your creativity and regain your passion. So what inspires you? What do you feel passionate about? You have to ask yourself those questions first.

For me, this was a no-brainer. The one thing that I have been passionate about in my life besides my photography is dance. I’ve danced my whole life, both as a student and as a professional. Dance is such a wonderful way to express yourself. It offers an outlet to be creative, teaches discipline, inspires confidence and awakens the inner spirit of people, no matter what their age or talent level may be. I knew if I could find a way to photograph something about dance I would feel that creative spark again.  That’s when I decided to do a series of photos inspired by Swan Lake. Rather than renting an elaborate studio or traveling to a school I challenged myself by photographing the entire thing in my small studio space, with one light and not spending a dime. I wanted to force myself to be creative and think outside of the box.

CREATIVE TIP #1: You don’t need elaborate props, a huge space, or couture clothing to create art. You need a VISION.

You also need a subject that can bring your vision to life and I knew the perfect girl.

Lolly is only 10 years old and one of the most poised and professional young ladies I have ever encountered, not to mention exceptionally beautiful.  Her dream is to dance for the NYC Ballet and she recently got her first pair of pointe shoes. Her mother also shares a true appreciation for art and photography so I knew teaming up with her would be exciting.

CREATIVE TIP #2- If you want to do a shoot that is just for you it is imperative that you collaborate with someone who shares the same passion, appreciation and style that you do.

So I have my concept, my subject and a space to make it happen. Now what? Well, that’s where a vision board should come into play. I created mine on Pinterest. I used my train ride to and from work to explore thousands of dance images and quotes that spoke to me and made me feel something. Because isn’t that what art is supposed to do?  Make you feel something. Make you feel inspired to create something beautiful.

CREATIVE TIP #3 – Use imagery to find inspiration.  Don’t copy it. Draw from it. Use it as a jumping off point in which you build your own unique ideas.

Then I had to ask myself what my Ballerina was going to wear. I needed two different and contrasting looks. And remember, I didn’t allow myself to spend any money so I needed to get creative. I started looking very closely at what I had in my studio closet already, what my model had in hers, and what resources I had that may be able to help me out. It’s amazing what you can piece together with a little creativity and imagination.

CREATIVE TIP #4- Don’t be afraid to reach out to others for wardrobe help.  Borrowing and trading is a great way to keep looks fresh and inexpensive.  You can also layer different pieces together to create an even more unique look. For example: The white swan look is a Tutu Du Monde dress with a large white tulle skirt layered over top of it for added drama and the headpiece is two different headbands but worn one in front of the other.

Every princess needs a fabulous crown right? I studied the black swan crown and decided to put my up-cycling skills to the test.  I went shopping in my daughter’s bedroom for one of her old plastic tiara’s. (being that she has about ten of them I figured she wouldn’t miss one).  I painted it black using some latex paint that I had in my garage and applied a generous amount of black feathers from an old headpiece I had. The stones are nothing but old rhinestone buttons and earrings. The end result… a crown that is one of a kind. Download a free DIY Flower Crown tutorial here!

CREATIVE TIP #5- You can pretty much up-cycle ANYTHING! If you don’t know where to start, try Pinterest!

Now I was ready to shoot. Remember that I am shooting in a small space with one light in the dead of winter in NYC. My backdrop is a piece of seamless paper and I have no props.  This is when you can really push your creativity.  Yes, I was doing a ‘dance’ session but that doesn’t mean I had to have my subject in a bunch of difficult dance poses.  I needed to focus on my concept; THE SWAN- A story about passion and perseverance, not about fancy positions and complicated tricks. I made my main focal point her eyes.  For it’s in the EYES where we tell the story, not the props or background or the clothes.

CREATIVE TIP #6- “Photography is about capturing souls, not smiles.”― Dragan Tapshanov

Post Processing- my FAVORITE part. Growing up I wasn’t exactly a math or science wiz, but I did excel in art class. Being the daughter of an artist, I always enjoyed painting, coloring, sculpting and drawing. I loved to take a plain piece of paper and create something colorful. I consider post processing an art form. Sure you can run a filter or an action on a photograph or make a few quick enhancements in Light Room and call it a day…OR you can use a photograph as your canvas and paint it like an artist. Playing with textures, overlays, gradient fills, I could go on and on…the choices are endless and so much fun. I could spend HOURS playing with one image!  So if you always thought that studio photography was boring or lacked artistry, think again.

CREATIVE TIP #7- Think of your post processing like having an entire box of brand new crayons in front of you and your photo is your canvas. Play, create, imagine. The choices are endless.

Now it’s your turn.  Sit down and make a list of things that inspire you.  Then choose one of those and create a story for yourself, a concept that you want to bring to life. Create a vision board, jot down ideas in a notebook, and re-visit them over and over. Take a moment to remember why you love photography. Make it a goal to shoot for YOURSELF every now and then.  I guarantee you’ll find the reward to be so much more fulfilling than a paycheck.

CREATIVE TIP #8- “You don’t take a photograph. You make it.” ~ Ansel Adams

Did this article inspire you?  I would LOVE to hear about it! Please share your stories and/or images on my FaceBook page.  Let’s inspire each other!

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About the Artist: Amy Cannon is a member of the National Association of Professional Children’s Photographers and currently resides in Long Island, NY with her Broadway husband Mike and their two kids- Cooper and Camryn. Amy Cannon specializes in creative portraiture both in studio and on-location. She’s a Nikon Girl (Nikon D3s and D700) and her favorite lens for studio is her 85mm, 1.4g and for outdoor sessions she prefers the 70-200mm.

Visit Amy at her WEBSITE | FACEBOOK | INSTAGRAM | TWITTER | PINTEREST pages

 

Photographer Spotlight

Photographer Spotlight: Erin Neace of Lux Senior Photography

We are so excited to welcome the amazingly talented Erin Neace to the Blog! Take a moment to learn more about her beautiful photography, and be sure to visit her website at Lux Senior Photography. Thank you so much Erin for taking the time to share your work with us today!

Where did your inspiration for photography begin?
My inspiration for photography began as a child in the 80s. My parents bought me a little 110 film camera and I took pictures of pretty much everything in my little world! My father was a photography enthusiast, and my favorite things were old family pictures. As I became an adult, that love for capturing the world as I saw it expanded to my children… I loved taking pictures of them, but I wanted to make more beautiful pictures. So I read books, and through trial and error and following good techniques I learned, I grew as a portrait photographer.

How would you describe your photography style?
I would describe my style as light, bright, airy, and natural. Although I guide my Senior girls to pose well for good photographs, I never put them in the stiff looking poses you sometimes see.

Did you study photography in school or are you self taught?
I am completely self taught – with only the help of the internet, books, and a few helpful hints from other photographers I know.

What brand/model camera do you shoot, and what is your favorite lens?
I shoot digital (95% of my client work) with a Canon 5D mark iii. I shoot film (mostly for personal work and styled shoots – but hopefully more in the future) with mainly my Pentax 645N. I also have 4 other film cameras. My favorite lens would have to be the Canon 85L for backlit shots and the Canon 135L for any other type of lighting situation.

Do you have any tips for photographers on how to find the light?
Open your eyes and study the world around you at all times of day. Whenever you see light that makes you want to sing – take note of it, shoot in it, experiment with it, play with it. Always use a model of some sort to practice in different lighting scenarios.

What is the most challenging thing about photographing seniors?
The most challenging thing about photographing seniors is making them feel comfortable and be themselves in front of the camera. Some of them are very natural with this, but most are not. I frequently show girls poses, how to move in front of the camera etc. by doing it first myself. If I can do it in front of them, then they will have less fear of looking awkward.

What is a good lesson you have learned this year in photography or in your business?
Set clear business hours and stick to them. Take time for yourself and know that you don’t always have to squeeze jobs in if it is running you ragged. If you have to take fewer sessions to make your life less hectic, don’t be afraid to raise your prices and give each client a more hands-on experience.

If you could encourage a new photographer in one area, what would it be?
Learning how to shoot manual so you actually understand the nitty gritty of how and why settings work or don’t work. Know what depth of field is and the many ways to control it. Basically – the basics. Keep it simple and stop thinking that the next new set of actions will make your images look the way you want them to, just be a master of your craft and add those extra touches in AFTER you understand the basics.

What do you love most about being a photographer?
That moment when you take THE shot and gasp at the exact moment the shutter clicks; knowing you’ve just made magic happen.

Where do you see yourself in 5 years?
I see myself teaching more and shooting less. Taking even MORE time to set up the perfect session for each Senior – something that inspires us both.

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About the Artist: Erin Neace is a natural light only senior portrait photographer based in Centerville, Ohio. Her work has been featured in various photography blogs and publications, including Senior Style Guide, Seniorologie, Pretty is Everywhere, Beyond the Wanderlust, Lemonade & Lenses Magazine, Chic Magazine, Denim + Grace and Belle Lumière (film).

Erin is married to her tall, dark, and handsome husband Jeff; and lives a fast-paced lifestyle with their three children and two dogs. A few of her favorite things are coffee, flip-flops in Summer, riding boots in Fall, white Christmases and lilac bushes in Spring…

Visit Erin at her WEBSITE | FACEBOOK | INSTAGRAM pages

Guest Contributor

Planning a Styled Shoot with Vendors

by Guest Contributor Amie Pendle

Isn’t it the dream to have vendors throwing their products at you left and right, begging you to use them for your amazing styled sessions? Well maybe someday we’ll all reach that point! But for now we can find ourselves competing with other photographers, for the attention and help of many vendors. I’m going to walk you through a few steps that should help you get that “YES!!” that you’re looking for!

Have a Game Plan
Take the time to visualize your session. Pinterest is an amazing tool when it comes to this step! You can pin images that inspire you, or that have that look you are going for. It also helps when you do approach vendors to convey what you have in mind.  Now that you have a clear idea of what you want your images to look like, what do you already have, and what do you still need? For example. Let’s say you’re planning a simple bridal shoot out in the fields somewhere. You have a gorgeous model but no dress, no flowers and no décor.

So you must start making a list. It should look something like this:

Have

  • Model
  • Gold Shimmer Pillow
  • Pearl Earrings
  • Vintage Cake Stand

Need

  • Bouquet
  • Rustic Chair
  • Hair & Make Up
  • Small Cake

With the list being made you now have a clear path to your next steps! You can list vendors for each item you need. I’d recommend listing at least two businesses for each item. Chances are not everyone will be free or willing to donate their time, services or items.

Asking for Help
Walking through that door, or sending that email can be the most nerve racking moments of your life! I know because I’ve been there. And I’ve had vendors tell me no. You can’t take it personal. I say this, but it’s broken my heart a time or too! When you do approach a vendor. Try to keep their business in mind too! Tell them how this will be beneficial for them and what they will get out of the process.  Don’t expect them to give you top of the line either if this is your first time working together. A florist might be able to throw together a small bouquet with left over flowers, and a baker may have something simple that they can whip up in their spare few minutes. Take these as baby steps to building a vendor/photographer relationship!

You can’t go in with a “Do you know who I am?!” attitude or be too unsure of yourself either. Be yourself. Explain how excited you are and be sure that you give them plenty of notice to prepare their inventory for you shoot as well! Also, be willing to pick up and drop off any items – make it as easy on your vendors as possible!
They Said Yes!!

Sooner or later, you will line up some vendors. They may have offered you a discounted price or simply loaned you what you needed in exchange for use of the images, but you’re finally ready to shoot that session!

When you’ve finished, it’s important to remain professional. Return items promptly along with a heartfelt thank you note. Let them know that because of them, you were able to create the session you had envisioned! It’s so very important to not take your vendors for granted. There will be times in the future that you may need them again. Building that reliable and friendly relationship is just as important as creating stunning images!

I hope these steps help you! Remember to be sincere, appreciative and hold up your end and you should have no problem planning styled shoots in the future!

blog_separatorAbout Amie: I’m a wife and mommy. A natural light photographer based in Southern Utah. Specializing in Boudoir and Portraits. I love Southern California and Coffee, a good joke and my camera!

Visit Amie at her WEBSITE | INSTAGRAM | FACEBOOK pages

 

Photographer Spotlight

Photographer Spotlight: Michelle Coppini of Remnant Boudoir

We are so excited to welcome the wonderfully talented Michelle Coppini of Remnant Boudoir to the Blog! Take a moment to learn more about her beautiful boudoir photography, and be sure to visit her website Remnant Boudoir. Thank you so much Michelle for taking the time to share your work with us today!

Where did your inspiration for photography begin?
My deep inspiration began when I read an article about the power of boudoir photography. This particular article spoke on how boudoir and beauty sessions were being prescribed to women with eating disorders. The distorted way these women saw themselves was challenged and often the women found inner healing from the images. This was remarkable to me. That an image, or a session, could have such a healing affect.  I wanted to be a part of this, and boudoir was the perfect avenue.

Boudoir is my passion because bringing healing and wholeness to women is my passion. I long for all women to know a depth and wholeness. For women to know, and believe with every inch of their heart and mind that they are beautiful and full of worth. Enough- just as they are. I want women I don’t know as well as women I call sisters to walk in the freedom that comes from comfort in their own skin. And for my sisters who know this already I want to celebrate that freedom with them. I want to rejoice in who they are and capture their best. Capture that best so they will leave with a permanent reminder. I long to be a catalyst of change and an artist who delivers a little bit of freedom in every image she delivers.

How would you describe your photography style?
My style is me. Haha. I struggled with this for what seems like forever. I wanted my images to look as “pretty as…” as “emotional as..” (insert big name photographer).  Then I realized that I was doing the very thing I was trying to heal with my art. Comparing. Comparing to find value and only finding if it it “added up”. Once I stopped trying to “be” someone I started shooting for me I found my images became more and more like my heart.

They are fresh, fun, full of laughter, depth, and passion. Sometimes my images are moody and other times playful. They are an extension of my heart and often times reflect the unique connections I have with each individual client.

Did you study photography in school or are you self taught?
I took classes in high school but for the most part am self taught. I do try to go to at least one workshop a year for inspiration that only workshops can provide. I found I learn best in person and I never want to stop growing as an artist.

What brand/model camera do you shoot, and what is your favorite lens?
I shoot with a Nikon D810. But started my business with a Nikon D70.  The best advice I was given in these early years (the years where my excitement was in equal proportion to my insecurities) was to master the camera you have.   My favorite lens is my “ol faithful”: my 50mm 1.4. This is the lens I started my business with and because I went through my growing pains with this lens it has become a favorite. I know every finicky detail about this lens and it is always on one of my cameras during a shoot.

Do you have any tips for photographers on how to find the light?
Look for it! No, but really. This is something I am still honing. I personally get so excited about my client that sometimes I forget to pay attention to, or better yet, make the most of the light. The more I shoot, the more natural this process becomes.  What has been most helpful for me has been shooting in as many different light scenarios as possible. Practice. Always practice. Then when you come across a scenario that is less than ideal you won’t have to have an inner “freak out” session.

What is most challenging thing about photographing boudoir?
Every women brings with them an idea of beauty. What they think is sexy, pretty, appealing..etc. They also bring their own insecurities, fears, nervousness and anticipation. I would say the more challenging part is cracking my clients shell where they can truly be themselves, staying true to my vision of capturing that true self, and in the end showing them images that read only beautiful to their eyes.

What is a good lesson you have learned this year in photography or in your business?
Winston Churchill once said, “Courage is going from failure to failure without losing enthusiasm.”  This year I have been learning to build this type of courage. When I have a bad shoot thats just what it was: a not so good shoot. It does not mean that I am a bad photographer. A few years ago it was hard for me to separate the two. This year I am finally shortening the time between my shoots that are not up to my standard or ability and my bounce back time. Have courage dear artists! Give of yourself and give it fully and when you have a bad session brush the dirt off and carry on.

If you could encourage a new photographer in one area, what would it be?
Shoot what you love and give only the images you love. A fellow photographer gave this advice to me when I started and I didn’t fully understand the wisdom of it until a few years into my business. When we start shooting there’s this joy at just being asked to shoot anything. “You want me to shoot your kids and you’ll pay me? GREAT!”. “You want photos of a dinner party? Sure!” As you grow you will find you love shooting certain things more than others. And then comes the day when you can fearfully, yet wonderfully, say “No, sorry I don’t shoot that.” It is a scary but oh-so-freeing moment. Don’t be afraid to say “No” and only say “Yes” to what you love.

What do you love most about being a photographer?
For me, it’s the relationships I make.  Connecting with my clients is a complete joy. It’s the “getting to know them” before their Journey, the sessions itself, and the moment they see their images. This connection is what drives me. My art is my tool but my heartbeat is the relationship. Boudoir allows me to combine my desire to create and my heart for freedom and intimacy in a way I never knew possible. I love boudoir photography specifically because of the way it combines fun playful social interaction with incredible depth and healing.

Where do you see yourself in 5 years?
I hope that my craft continues to grow and evolve through the years. In five years I hope I can say that my skill is better, that I am able to capture women more beautifully, and all my images are growing with me. I never want to stop growing the way I capture beauty, and how that beauty is different to every woman.

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About the Artist: I am a boudoir and portrait photographer located in Fort Walton Beach, Florida. I love captureing authentic traces of people and strive to make each session deep, meaningful and unforgettable. I am a hunter of beauty and a champion of freedom. A big part of what drives me is to know and love people; deeply, authentically and honestly. Photographing you is just an added bonus. Beauty is present if you look. So I look. I see. I long to use my camera to show and I often have to pinch myself to remind me I’m not in a dream.

Visit Michele at her WEBSITE | BLOG | FACEBOOK pages

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